Two technology giants, Google and Apple, have ramped up efforts to win loyalty from publishers and as they compete to become the leading distributor of magazines and newspapers to portable, electronic devices like tablet computers.
Google is reportedly trying to secure deals with publishers for a new digital newsstand for devices that run on its Android operating system. The project would put Google in more direct competition with Apple, which already sells an electronic version of major newspapers and magazines through its iTunes online store.
The new e-newsstand from Google would reportedly include apps from publishing companies offering access to publications for tablets and smartphones that use Android software. Such a service would help Google and media companies offer a more consistent product and experience to customers who prefer to get their periodicals in a digital format, according to people involved in the project.
Executive from media companies who have talked to Google about the newsstand venture say details have not been worked out and that there is still a possibility that the project may never take off.
People involved with the matter said Google has discussed its plans with a variety of publishers, including Heart Corp, Conde Nast and Time Inc. Those three publishers have not commented on any such talks.
“We’ve consistently said we’re talking with publishers about ways we can work together, including whether we can help them with technology for subscription services. We have nothing specific to announce at this time,” Google said in a statement.
Over the past few weeks, Google has offered to help publishers distributed their products and take a smaller cut than the 30 percent of sales Apple usually takes from iTunes sales. Google has also said it could give the publishers some personal information about the people buying their apps to help with marketing efforts, according to people close to the effort.