Neiman Marcus Houseboat
Christmas is just around the corner as Neiman Marcus released its 84th annual Christmas Book this week with gifts ranging from $40 to well over $1 million. If you could dream it, Neiman Marcus is selling it, and it is not cheap. The company with its flamboyantly brazen gift ideas unveiled the book and some if its available items on Tuesday at its home store in Dallas.
Each year loyal customers await the grandiose Christmas Book from the Texas-based retailer and Neiman Marcus did not bring any disappoint this year. Some of the extravagant gifts include a party thrown by Colin Cowie, celebrity event planner. The party includes delectables by celebrity chef, Todd English and Tequila cocktails by Yusef Austin, master mixologist. Cowie himself was among the life-sized displays at the unveiling. The party gift sells for $125,000 for 75 people.
The store chain features “his and her” items are celebrating their 50th anniversary with the offer of a deluxe houseboat for two, priced at $250,000. Other astonishing gift ideas available for purchase includes $6,000 ukuleles made from gourds, designed by Danny Ferrington. In addition, an edible $15,000 gingerbread house made with 380 lbs of gingerbread and about 500 lbs of royal icing.
The most talked about gift in the catalog is the $75,000 Neiman Marcus edition Chevrolet Camaro convertible outfitted with amber leather interior with red accents. Barrett-Jackson auctioned the second production of the 2011 Chevrolet Camaro convertible last month for over $200,000. The second most talked item is the Dale Chihuly glass creation for the bottom of a swimming pool that is selling for $1.5 million.
Although the Christmas Book does boast some high-priced glitzy items, Neiman Marcus priced almost half of its contents below $250. Ginger Reeder, VP of Public Relations for Neiman Marcus explained company’s awareness of the economy.
However, she expressed the ideology of fantasy twined with tradition. Reeder said, “I do think if there’s ever a time of year to fantasize about ‘What in the world would I do if I won the lottery,’ this is it. That’s part of our tradition.” She went on to say of the fantasies customers cannot afford, they “can dream about it from Neiman Marcus.”
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