McDonald’s is reintroducing its McRib sandwich to the full American population has many saying “yum.”
The fast-food company said this week that the pork sandwich slathered in barbeque sauce would be available at all of it stores on Nov. 2. The company first launched the McRib in the 1980s, but after pulling it, has only made it available at certain franchises for a very limited time.
Breaking the news via its Twitter account, McDonald’s announced; “We’re stocking up on Napkins! The Legendary McRib is coming back Nov 2.”
The McRib has developed a kind of cult following, with fan pages and online groups that tracked the availability of the hard-to-find sandwich. McDonald’s has a reputation for making the McRib sandwiches available at only a few of its restaurants for a short time and then moving it to other locations.
McDonald’s says it is making the McRib available for six weeks at about 14,000 different outlets.
The boneless pork sandwich has devoted fans and adamant critics.
“Obsessing over sandwiches in one thing,” wrote Vanessa Farquharson of the National Post, but an “imitation pork product molded into the shape of a real pork product” doesn’t warrant “this level of devotion.”
However, Geekosystem’s James Pkafke disagreed. “The McRib is like some kind of delicious, mythical being,” he wrote, “akin to pure joy captured and stuffed into bread and boneless pork.”
The promotion is similar to other seasonal offering at other food chains. Burger King began offering real ribs on its menu this year, and many companies have holiday-only products that the wheel out year after year for Halloween and Christmas.