Burger King is hoping to entice customers with breakfast by offering free cups of coffee on Friday mornings through November.
The company is promoting its expanded breakfast menu launched in September. Burger King started a marketing campaign that is meant to help the chain cut into some of McDonald’s top spot in the fast food breakfast business.
McDonald’s breakfast offerings have gotten a major boost from coffee and specialty coffee drinks like mochas. Burger King begain selling Seattle’s Best Coffee earlier this year to help attract customers to its fast food stores.
Burger King is offering free 12-ounce cups of coffee. No purchase is needed. The coffees normally sell for $1, but will be free until about 10:30 a.m. on Fridays.
Burger King expects to give away as many 4 million cups of coffee, but the company would not say how much it plans to spend on the promotion.
The company will also hand out coupons for free iced coffee drinks for a later visit. The drinks in vanilla and mocha flavors were part of the nine new items already added to Burger King’s breakfast menu.
Other additions include pancake platter and blueberry biscuits.
Mike Kappitt, chief marketing officer of Burger King North America, said the company is seeing an increase in some of the most popular items on the breakfast menu, and that the company is seeing a solid increase in its breakfast traffic.