“Avatar” returns to movie theatres this week with an extra nine minutes of footage. The James Cameron epic grossed a record $749.8 million nationally and $1.99 billion worldwide with its initial release.
The new re-release of the movie is a special extended version referred to as “Avatar” 2.0. The original sci-fi epic was released on Blu-ray and DVD on April 22.
Fox has planned to distribute the extended Avatar in more than 800 cities across the United States and Canada. Comprised within the scheduled are 125 IMAX locations and several specialty auditoriums. In an interview, producer Jon Landau said briefly what the new scenes included, “edition involves action sequences and narrative-deepening extensions of key scenes involving the blue-skinned Na’vi of Pandora and their human visitors.” He also said, “We tried to look at what people have responded to in the film and give them more of that.”
Approximately every 15 minutes viewers will see something new. Fox domestic distribution Chief Bruce Snyder is convinced that “People want to go back to Pandora on the big screen.” There will be more creatures, new action scenes and more nigh bioluminescence.
Originally, “Avatar” was shown in 2D and 3D in theaters, but this time around, it will only be shown in 3D. “Avatar” 2.0 is being released in over 1,000 locations in 14 foreign countries including the U.K., Russia and Taiwan this week, along with 50 overseas IMAX sites.