Join Rivers joins Danica Patrick and Jillian Michaels as GoDaddy Girls.

GoDaddy.com can now claim one of the most successful marketing campaigns in its history. The racy commercials aired during the Super Bowl, proves to be a remarkable ploy for the company.

The company secured several advertising spots to air during the Super Bowl. However, about 15 minutes following the first commercial, GoDaddy CEO, Bob Parsons, boasts that registrations for domain names soared above 450 percent above last year’s registrations. Parsons released in a statement saying, “We scored several Go Daddy Super Bowl records.” He also explained that the company’s “fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we’ve ever done … ever!” GoDaddy.com has advertised seven consecutive years in the Super Bowl.

The company used the advertising space to push the newest domain extension .Co. The introduction of the new GoDaddy.co Girl created a spike in internet traffic near the conclusion of the first quarter. The commercial resulted in the company registering its 46 millionth domain name, which solidifies GoDaddy’s spot as the number one domain registration company in the world.

The unveiling was both surprising and amusing as names of the new girl ranged from Kim Kardashian to Brittany Spears to Sophia Vergara. The new girl, 77-year-old Joan Rivers, will join sexy racecar driver Danica Patrick and the beautiful super trainer Jillian Michaels as the faces of GoDaddy.

Twitter was all a buzz with the news of the new GoDaddy girl, almost instantly becoming the social sites trending topic. Some has donned Rivers the “Betty White” of Super Bowl 45, referring to White’s classic appearance the previous year. Rivers, a legendary icon in Hollywood, had the body of a supermodel during the reveal thanks to a body double. The undeniable and easily recognizable voice belonged to Rivers; however, the body carried the message. The inspiration GoDaddy wanted to extend is that anything is possible with a .co name.

Chrysler Eminem Super Bowl Commercial - Imported From Detroit

Rap star and Detroit native Eminem drives a new Chrysler through the city streets, cruising past city landmarks, skyscrapers and residents. In the end, the celebrity gives a confident message: “This is the Motor City, and this is what we do.”

A day after the two-minute ad aired during Sunday’s Super Bowl, the spot was creating a new respect for the car company and Detroit. Both are hoping consumers will look past Chrysler’s expensive government bailout and embrace the idea of buying a vehicle made in Detroit.

“It’s like an anthem or rallying cry for Detroit,” Aaron Morrison of Mason City, Iowa wrote on Facebook. “It makes me want to buy my next car made in America.”

The television ad was unique in its length, extending 2 minutes long, the longest Super Bowl ad, getting broadcast during an sporting event where 30-second ads cost $3 million. The ad included some drab urban imagery, like empty factories, an attitude that recognized the city’s history and future.

“What does this city know about luxury, huh?” the narrator asked. “What does a town that’s been to hell and back know about the finer things in life? Well, I’ll tell you — more than most. You see, it’s the hottest fires that make the hardest steel.”

NM Incite, which tracks online comments, said the Chrysler ad was “the big story of the night,” saying the line “Imported in Detroit” was heavily repeated in online comments.

For Chrysler, which left bankruptcy in June 2009, the ad started a major campaign meant to draw shoppers back to showrooms.

“Detroit’s ascendancy mirrors Eminem’s own struggles and accomplishments,” Chrysler brand CEO and President Olivier Francois said in an e-mail. “This is not simply yet another celebrity in a TV spot. It has meaning.

American Idol audition recap for Austin and Los Angeles. Hollywood Week begins after San Francisco auditions, Feb. 9

American Idol, Season 10, this week featured auditions from Austin, Texas where a long line of country bands were born and Los Angeles where talent is full of stars.

One to watch is John Wayne Schulz, 23, a real American cowboy and rancher from Karn City, Texas. He gave a brief rendition of “I Believe” by Brooks and Dunn. Schulz made a promise to his mother to audition for the show when she was ill with breast cancer.

Courtney Penry, 17, has been a Ryan Seacrest fan, adoring to meet him for years, saying Seacrest is “the love of my life.” One of her talents is clucking like a chicken, but she proved her singing with the song “Sing.” With a since of humor she hid her golden ticket to Hollywood as she left the audition room, the waved it to her family and friends waiting for her.

Holly Cavanagh, 17, received a trip to Hollywood but it did not come easy to her as she cried during her rendition of Etta James’ “At Last”, letting her nervousness overcome her. Randy Jackson gave her a “No”, but Jennifer Lopez was not about to give up on her. You could hear she had a good voice under her tear-filled emotions. With another chance to sing, she built up the confidence to “The Climb” by Miley Cyrus and was given the golden ticket and three yes’s from the judges.

Auditions for Thursday’s show of “American Idol” aired during the judge’s visit to Los Angeles. Activity made for an exciting episode where the talent pool would be full of potential stars.

For the first time the talent show accepted online auditions with the help of Myspace. Over 16,000 applications were accepted but only a few were selected to join the folks in Los Angeles.

A man who confessed to having a huge crush on judge Jennifer Lopez. One woman claimed she could sing like an angel, but ended up sounding more like a squeaky wagon wheel. A stylish singer from New Jersey flew to California for her audition, swore she was the next superstar of pop music and then had to be escorted away from the judges.

While there were certainly a few shining gems among the auditions, the wannabes and duds made up the majority.

Among the contestants advancing to Hollywood were Tim Halperin, a Texas advertising rep. Halperin, 23, admitted to having a big crush on Lopez even since he was in elementary school. He sang all of “She Will be Loved” by Maroon 5 looking straight at Lopez. The performance was strong enough to get him to the next round of the competition.

Karen Rodriguez of New York City was one of about 16,000 people who submitted their audition tapes through MySpace, a first for “American Idol.” Rodriguez was one of only a few online entrees asked to appear in Los Angeles.

Lopez said her singing was “hot.” Fellow judge Steven Tyler told Rodriguez, “You got the confidence, you got the spit, you got the fire, you got the melody. It was sweet. It was beautiful – great voice.”

Next weeks episode from San Francisco on Wednesday, February 9, will conclude the auditions heading into Hollywood Week for American Idol.

Kennedys eight-part movie premieres April 3 on ReelzChannel

The Kennedys, a Presidential family mini-series, will air on the ReelzChannel after speculation the project would be scrapped. The eight-part mini-series detailing the lives of John F. and Robert F. Kennedy, struggled to find a home after it sparked controversy at the time of its announcement in December of 2009.

Joel Surnow, co-creator of the hit show “24”, developed the movie and originally secured air space on the History Channel. However, political pressures and negative feedback from historians thwarted the plan to air the special. The validity and the accuracy of the Kennedy mini-series came into question after historians deemed certain aspects as inaccurate. A former advisor to the Kennedys referred to the rough draft of the series as malicious.

Although Surnow did revise the script, the History Channel still passed on airing the special. Other cable networks all chose to bypass on the independent film also including Starz, FX and Showtime. The advertisement for the network advises viewers that the content will include the families rise to the political spotlight as well as the assassinations of both John and Robert.

Stan Hubbard, CEO of ReelzChannel, is excited about the opportunity to air the mini-series. Hubbard readily offered airtime to the mini-series creator after watching the final draft. In response to the controversy surrounding the series, Hubbard said, “We’re not beholden to anyone – we are here for the viewers and we are here for the movie and artistic community as well. As an independent, we have the freedom few networks enjoy.” He also explained the network’s passion to deliver quality cinema to the public. He explained, “We believe in the business we are committed to – movies, the celebrities making them and how and why they influence our cultural universe.”

The movie features Greg Kinnear portraying President Kennedy, Barry Pepper as Robert and Katie Holmes as Jackie. The Kennedy series premieres on the ReelzChannel on April 3.

Comedy legends Richard Lewis and Roseanne Barr stars in SNICKERS latest "You're Not You When You're Hungry" commercial during the third quarter of Super Bowl XLV.

Mars candy brands is calling on Rosanne Barr and Richard Lewis to star in this year’s Snickers advertising spot during Super Bowl XLV. The company’s new spot entitled “Logging” is scheduled to air during the third quarter.

Last year’s Snickers kicked off its new campaign starring Betty White, “You’re Not You When You’re Hungry”, offered a delightful surprise for Super Bowl viewers. The commercial showed White, being creamed by a football team because of hunger.

Betty White is depicted as character named Mike. One teammate in the commercial says “Mike, what is your deal, man!” In exhaustion after a big tackle, she says, “Oh, come’on man. You’ve been ride’n me all day.” Another player says, “Mike your playing like Betty White out there.” She replies, “That’s not what your girlfriend says.”

To entice viewers, the company has been hush-hush about the details of the “Logging” commercial. However, the other commercials in the campaign boasted some of the today’s top celebrities depicted as irritable, feeble and unbearable because of hunger.

According to chief consumer officer, Debra A. Sandler, Mars Chocolate North America, this year’s advertising will bring some much-expected comic relief. Sandler said in a statement, “We think the addition of Richard Lewis and Roseanne Barr to this iconic campaign will satisfy Super Bowl ad fans’ appetites for a laugh this year.”

The Super Bowl is one of, if not the largest advertising arena in the world. Sandler agreed and expounded on the marketing tactic to utilize the Super Bowl saying, The Super Bowl ranks as the world’s greatest marketing stage, so it’s important [that] our newest ‘You’re Not You When You’re Hungry’ Snickers spot has a starring role this year.”

Whether the Barr-Lewis advertising duo will live up to the standard set by Betty White last year is still an unknown. White’s appearance beside football great Abe Vigoda landed the commercial on USA Today’s Ad meter.

Mars plans to release a series of digital and print advertisements featuring both Barr and Lewis. The launch of the television advertisement will begin with an interactive experience featuring Lewis on YouTube.

In 2010, Betty White’s television career soared after appearing in the Snickers Super Bowl commercial. The spunky senior became the oldest person to host “Saturday Night Live.” White also landed a leading role in TV Land’s “Hot in Cleveland” that has become the highest rated show for the network.

Ricky Martin's Musica+Alma+Sexo, debuted February 1, the bilingual album is his first in six years. - Photo Ricky Martin

Singer Ricky Martin says his life is just about perfect right now as be works to promote his latest album “Musica + Alma + Sexo.”

“Everything is perfect,” said the singer. “Life has guided me through a very organic logical path about life, about love, acceptance and has allowed to accept that fear doesn’t take you anywhere.”

Martin, 38, announced he was gay last March.

“It does change the way you see life … the way you sit in front a computer and start writing, everything comes from another place,” he said.

Martin is also adjusting to life as the father of 2-year-old twin boys, Valentino and Mateo. The boys are accompanying Martin as he tours with his new album, “Musica + Alma + Sexo.”

“I am their stability,” Martin said about his sons. “If I’m not around, they will feel abandoned. They will feel horrible, because I’ve been there every day of their lives and they’re coming with me. They are going everywhere. They are ready. This is their reality and they love the buses already.”

The album drop in stores Tuesday. Musica + Alma + Sexo means music and soul and will include both English and Spanish translations.

Martin promised the tour would include his signature spice.

“Bring it on! I’m not nervous, I’m just hungry,” Martin said. “I can’t wait anymore. I’m going to provoke. It’s going to be fun. It’s going to be liberating. I can’t wait.”

The M.A.S. Musica Almo Sexo World Tour 2011 will start March 25 in Martin’s native Puerto Rico before going to stops around the world. Performances in North America, Latin America, Asia, Australia and Europe are planned. He will play in Orlando, Miami, Atlantic City, Newark, Uncasville, Rosemont, Grand Prairie, Houston, Hidalgo, Laredo, El Paso, Albuquerque, Las Vegas, San Jose, Los Angeles, Orillia Ontario and ends on May 8 in San Diego.

007 - James Bond Music

Legendary music composer John Barry passed away at age 77 in New York.

Barry is mostly famous for his iconic compositions in the James Bond movies. Over his lifetime, he won five academy awards for his compositions of “The Lion in Winter”, “Out of Africa,” and “Dances with Wolves.”

His family released a statement through EON productions, the Bond production company, expressing their sadness in his passing. Barry, who hails from Yorkshire England, composed the James Bond, 007 music theme for the spy movie ‘Dr. No’. After its great success, he composed music for 11 of the next James Bond movies.

Barry spent his childhood in Yorkshire, where his father ran eight cinemas and his mother was a piano player. At a young age, Barry was trained as a classical piano player, but later was attracted to jazz. “I’m strongly attracted to subjects that deal with loss: ‘Out of Africa,’ ‘Dances with Wolves,’ ‘Somewhere in Time.’ All these movies are about a sense of loss,” he said in an interview 10 years ago. Barry claimed that experiencing the Nazi bombing in the northern English city had a great effect on his music.

Barry has won four Grammy awards and a BAFTA fellowship, which was awarded to him by the British film industry in 2005.

“It was with a heavy heart that I tell you John Barry passed away this morning. I am profoundly saddened by the news but profoundly thankful for everything he did for music and for me personally,” wrote David Arnold, his fellow bond composer, on twitter.

His wife Laurie, four children and five grandchildren survive him. The family plans a private funeral.

Aspen's home of festivals. Winter X Games held in Aspen, Colorado Jan. 27 thru 30, 2011. Third annual Aspen Fashion Week held Mar. 13 - 17, 2011.

Shaun White got praise at the Winter X games for his fashion sense and his snowboarding.

Wearing skintight pants and a black leather jacket, White won his fourth consecutive superpipe title at the games in Aspen, Colorado over the weekend by performing his signature maneuver to fend off Scotty Lago.

The two-time gold medalist at the Olympics, White clinched the win with his second run late Sunday, performing the Double McTwist 1260 where he flies above the pipe and does two flips and 3 ½ spins before landing.

The run was strong enough to surpass Lago who had led after the first run even though he entered the contest with a broken jaw. In third place was Louie Vito.

It was White’s first big championship since he won gold in the Vancouver Olympics last year. It was just the second time he’d attempted the McTwist.

“I knew the only way to top Scotty’s score was to pull out all the stops and land my best trick,” White said. “I was a little nervous.”

Prior to Sunday, he never had to use the McTwist to net a comeback victory, instead reserving the stunt for his victory laps.

“I’m happy that thing is in my back pocket,” he said.

His Burton-created getup was his own design.

“It started out as a joke in a way because I sitting around talking about how we have a women’s line for the White Collection, but we never get to promote it right because we don’t have any women’s riders for the stuff,” White said. “I was like, ‘You know what? I’m going to do it.’ It feels like what I’d wear in street clothes.”

Winter X Games 15 recorded an attendance of 114,200 surpassing the previous attendance record of 85,100 when the X Games were held in Mount Snow, Vermont in 2001.

Donald Sutherland, left, from 2005, right, shown as Richard Straker, from Salem's Lot. - Photo Barlow, Liftarn and Milaub

Veteran television and film actor Donald Sutherland was honored with his own star on the Hollywood Walk of Fame this week.

Sutherland, 75, got a star on boardwalk located at 7024 Hollywood Boulevard adjacent to the Hollywood Roosevelt Hotel next to the star belonging to his son, Keifer Sutherland.

“I could get a chair and sit here, or a bucket and a mop and clean it, and make sure that people don’t step on it,” the actor joked.

Keifer Sutherland was not able to attend the Hollywood event because of his work schedule, and sent a message that was read aloud by actor Colin Farrell. Kiefer Sutherland was honored with the 2,377th star on the Hollywood Walk of Fame on December 9, 2008.

“I selfishly wanted to be there to simply tell you how proud I am to have you as my father and how even more proud I am to be your son,” he wrote.

The elder Sutherland was born in Canada and has starred in more than 150 television shows an movies, including “Space Cowboys,” MASH,” “Ordinary People,” and “The Dirty Dozen.”

Sutherland he still loves working and has no plans to stop making movies. His upcoming projects include the Roman drama “The Eagle” and “The Mechanic.”

Sutherland was born in 1935 in New Brunswick. He began his acting career with small parts in television shows and films in the early 1960s.

His big break came in 1967 with “The Dirty Dozen,” the tale of a band of convicted murderers who go on a high-risk mission during World War II to penetrate enemy lines on the day before the D-Day invasion of Normandy.

Adam Sandler is next recipient to be honored with a star on the Hollywood Walk of Fame on February 1, 2011.