Apple Event Sign - Photo - Anita Hart
Steve Jobs, CEO of Apple, Inc introduced the upgraded line of Apple products and solutions at a press conference held this week. Apple re-introduced many of the products its consumers have grown to know and love.
The iPod Nano, one of Apple’s higher end iPods, received a complete face-lift. The buttons are now a thing of the past, and it has taken on the same convenience features of the iPhone. All of the controls including the play, pause and selection buttons are now on the screen.
The big surprise is the unveiling of the new and improved Apple TV. Taking an unusual approach from its competitors, Apple TV offers something very different. It is all about streaming media, shows, movies, and songs. While the previous attempts of Apple TV were unsuccessful, the features offered by the new box are quite impressive. It offers HDMI, Wi-Fi, an ether cable jack and movie rentals managed through Netflix. Jobs also announced the price reduction of an Apple TV device starting at $99 that streams content from the internet.
The other big news from Apple was the iOS 4. The upgraded software possesses several bug fixes for proximity sensor and 3G. iOs 4 also has the capability of uploading videos in high-definition over Wi-Fi.
iTunes received a makeover with more versatility and a social content component called Ping that allows consumers to “follow” friends much like Twitter. In addition to the social connection component of Ping, iTunes can now store top ten lists based on friends listening choices.